Research

CXPA's Core Values include actively contributing to the thought leadership and innovation of the CX profession. Research, often conducted in collaboration with valued sponsors and partners, is one way we live this value. We believe that through the collection of data and insights from the CXPA community we can help advance the understanding and professional practice of customer experience management.  

Opportunities to participate in CXPA and CXPA Partner Research Projects

•  A quarterly series about the impact of CX and special topics designed to help CX Professionals benchmark their program activities against others (CXPA and Walker) - fifteen minute survey
• CX maturity assessment (CXPA and CXPA Africa Leadership Council) - fifteen minute survey
• Current state of CX practice across various industries (CXPA and CXPA Europe Leadership Council in collaboration with BuyerBrain) - ten minute survey

Resources from past research

• IT and CX Collaboration in Delivering a Great Customer Experience: In this collaborative study between CXPA and Cyara, CX leaders identify challenges and opportunities when working with IT partners to better the experiences of their customers. 
• Quantifying the ROI of CX: In this study from CXPA and West Monroe Partners, CX leaders share perspectives on opportunities for generating better business outcomes.
• Understanding the Journey of the First-Year CX Leader: While there is a lot of anecdotal guidance for CX leaders as they take on new roles, CXPA believes in the power of research to ensure independent, consensus advice that can be trusted during a critical time. This report from Heart of the Customer, Quadient, and CXPA uncovers critical insights from CX Leaders during their first year on the job. (CXPA Members Login for Direct Download)

Have an idea for a research collaboration? Please reach out to us for a conversation!