Experienced strategic consultant with a career spanning more than 20 years of experience creating the branding and driving product launches in competitive markets for well-known household names in FMCG and pharmaceuticals.
Leader in insights development. Demonstrated track record of contributing to innovative marketing strategies based on strong customer insights and their opportunities. Expert in developing and rolling-out novel and creative approaches to generate insights and ideas. Facilitation of workshops and trainings to embed and enhance customer-centricity. Strong market research background.
Successful development of frameworks to measure success of programmes / initiatives; develop recommendations for interim and future state reporting, with an implementation and sustainability plan for the metrics over time.
Proven leadership skills, able to coach and mentor personnel in adopting best practices and standards to optimise results.